Hi! I’m Shelby.

UI/UX Designer, Digital Marketer, Filmmaker & Writer

UX-focused storyteller blending digital marketing strategy and user-centered design. Writing MFA candidate at Columbia University with a background in filmmaking, passionate about crafting engaging digital experiences.

My creative projects include designing this website, directing short films — OCEAN premiered at Singapore International Film Festival (2023), and I Took A Nap and I Miss You at Minikino (2022), an in-development debut feature film TERBAKAR that received the Most Promising Project Award at SGIFF’s Southeast Asian Film Lab 2023, and an upcoming autobiographical novel.

Explore My Work


The Gentle Lab Movement, Digital Marketing & Web Design, 2025)

Project Highlights

Heartbreak Is Wonderful (Illustrative Zine, 2023)

OCEAN (Short Film, 2023)

Japan on Film (Photography, 2022)