Brand Copywriting

Brand Copywriting

Brand articles ranging from lifestyle content, promotional campaigns, to interviews. Brand guideline decks, and monthly internal and client-facing EDMs.

ON YOGA MOVEMENT’S WEBSITE PLATFORM, YMLIFE.

BACKGROUND: YOGA MOVEMENT

Yoga Movement has been around for 10 years and continues to expand — 10 studios in Singapore, and recently just making its way overseas. Their founders, Alicia Pan and Peter Thew embarked on a partnership this year with STRONG Pilates Australia, founding an umbrella company called [MOVE] REPEAT to house the boutique pilates brand in Singapore along with Yoga Movement.

YM CLASS TYPES EXPLAINED

An essential — Yoga Movement offers 8 class types, and this article breaks down what they are and who they’re for!

GET 8 FREE CLASSES AND $50 WITH THE MOVE REPEAT PROMO

Yoga Movement’s month-long Class Pack Promo deets. The $2 Million goal was surpassed with our thorough reminders, campaign designs and video.

PETE & ALICIA’S STRONG PURSUITS

Peter Thew and Alicia Pan', founders of Yoga Movement enters a partnership with STRONG Pilates founders Mark Armstrong and Michael Ramsey.

ROBERTSON QUAY’S POP UP PARTY

Robertson Quay, a YM branch which has festered a community of yoga and coffee lovers by way of its accessibility to a nearby neighbourhood, celebrates its 7th birthday with a studio upgrade and a weekend of themed classes!

OUR 10TH STUDIO ARRIVES WITH A BANG!

Yoga Movement Alexandra sits atop a beautiful heritage building with a cool past and a partnership with downstairs Common Man Coffee Roasters.

STRONG OPENS AT ORCHARD FLAGSHIP

STRONG Pilates opens it’s 2nd, out of a promised 11 branch at Yoga Movement’s Orchard Flagship. A yoga studio turned into a pilates and strength room, the building now houses pilates, yoga, and a coffee bar.