some stuff i write
some stuff i write
Hi! I am a copywriter who’ve written brand articles ranging from lifestyle content, promotional campaigns, to interviews. I’ve also done brand guideline decks, monthly internal and client-facing EDMs, and have sifted through films, TV scripts and pitch decks to summarize and review. Here is some of my stuff:
ON YOGA MOVEMENT’S WEBSITE PLATFORM, YMLIFE.
NEWS, PROMOTIONS, LIFESTYLE.
Yoga Movement has been around for 10 years and continues to expand — 10 studios in Singapore, and recently just making its way overseas. Their founders, Alicia Pan and Peter Thew embarked on a partnership this year with STRONG Pilates Australia, founding an umbrella company called MOVE: REPEAT to house the boutique pilates brand in Singapore along with Yoga Movement.
THE STRONG VIP PROMO IS HERE
STRONG Pilates dips headfirst into Singapore.
YM CLASS TYPES EXPLAINED
An essential — Yoga Movement offers 8 class types, and this article breaks down what they are and who they’re for!
GET 8 FREE CLASSES AND $50 WITH THE MOVE REPEAT PROMO
Yoga Movement’s month-long Class Pack Promo deets. The $2 Million goal was surpassed with our thorough reminders, campaign designs and video.
JULY ‘23 HIGHLIGHTS
Our monthly article on the month’s cool classes and happenings. Also I just really love this picture I took of YM Teacher Kenneth.
PETE & ALICIA’S STRONG PURSUITS
Peter Thew and Alicia Pan', founders of Yoga Movement enters a partnership with STRONG Pilates founders Mark Armstrong and Michael Ramsey.
ROBERTSON QUAY’S POP UP PARTY
Robertson Quay, a YM branch which has festered a community of yoga and coffee lovers by way of its accessibility to a nearby neighbourhood, celebrates its 7th birthday with a studio upgrade and a weekend of themed classes!
OUR MOVE REPEAT PROMO EXPLAINED
The Move Repeat Promo has many perks and therefore many variables. This article breaks it down.
MONDAY MUSINGS: DO YOU USE THE SAME TOWEL IN CLASS AND IN THE SHOWER?
A bit of fun.
OUR 10TH STUDIO ARRIVES WITH A BANG!
Yoga Movement Alexandra sits atop a beautiful heritage building with a cool past and a partnership with downstairs Common Man Coffee Roasters.
STRONG OPENS AT ORCHARD FLAGSHIP
STRONG Pilates opens it’s 2nd, out of a promised 11 branch at Yoga Movement’s Orchard Flagship. A yoga studio turned into a pilates and strength room, the building now houses pilates, yoga, and a coffee bar.
HUMANS OF YM: THAMMIKA SONGKAEO’S DANCE FILM ‘CHANGING ROOM’
I started an interview-based article and video series called Humans of YM to get to know some of YM’s clients and people, including a film producer, a national athlete, and our barista.
PHONES OR NO PHONES IN CLASS?
The rule is written clearly in YM’s studios, but there is inconsistency in lenience. This article makes things certain.
HOT METHOD: THE NEW MONSTER HOT
One of Yoga Movement’s class types, Monster Hot — a 90-minute Bikram-based hot class — is now Hot Method, its 60-minute version. This article explains the benefits of the class.
ATLAS Vol.1
Wrote two opinion pieces for films in SGIFF's (Singapore International Film Festival) 33rd run, in its first Film Criticism publication, Atlas.